Non-advertising Promotional Strategies

In addition to “traditional” advertising strategies, there are also many other alternative opportunities for you to promote your business.

The more advertising and non-advertising strategies you can use, the more effective and efficient each strategy will be. Successful non-advertising strategies can include:
 Join a Business/Civic/Networking Group
 Perform Public Speaking to targeted groups
 Write articles for publication
 Use your packaging, invoices, letterhead, delivery/service trucks as a promotional “billboard”
 Distribute Ad Specialty items imprinted with your name & phone number to targeted groups
 Write and mail out Press Releases
 Become a Sponsor of an event
 Create a joint Alliance or Marketing Partnership with another company
 Use a professional “Message On-Hold” service to “sell” and “educate” your callers while they’re on hold.
 Keep your customers & prospects up-to-date on your company with personal letters.

Using just one or two of these ideas can help to spread your message and business identity. There is another side of the story and that is using Web 2.0 to promote our message. That is another entry for another day because as we all know there are a variety of ways to promote online.

Carole DeJarnatt
Alliance Advisors, Inc.

P.S. The entry above was an excerpt from a report I offer. If you want to read the rest of the story, subscribe to my newsletter and receive the full report on "10 Things you Should Know About Promoting Your Business"