Sunday, August 19, 2007

I've started a business, now what?

The biggest struggle most of my clients have is the promotion of their business. They come up with an idea for a business, go through all the steps to launch it, and then stall when trying to decide how to increase the business awareness. I give advice and coaching on what to do, but it is up to the owner to follow through on the advice that is given. I find the majority listen but do not take heed.

Why is this? Could it be because they are the Entrepreneur and not the Technician? No problem. When starting a business be prepared to have money for initial start up and also the promotion and marketing of the business. It takes money to make money. If you do not feel comfortable or have the skill to do self-marketing or promotion, hire it done. As an advisor, I do not recommend any business to attempt to do their own website unless they know what they are doing. The same goes for marketing. A lot of small businesses try to do it themselves and the output is a poor reflection on the business.

From the very beginning and continuing on throughout your business, your presentation in print, as well as in person, is very important. Leave it to the experts to design and promote your business to your advantage.

This week's messages will be concerning effective marketing and building the brand of your business. If you have any ideas or suggestions you would like to share, email me or comment.

Here's to another week of learning how to be more effective in our business initiatives,

Carole DeJarnatt
Alliance Advisors, Inc.

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