We are now into our third month of the year and I have been in the process of planning my marketing strategy. A big part of my strategy is networking. I believe the more relationships I build, the more likely the person or business will call me or refer me.
I recently wrote an article on networking and getting the most out of your dollar investment. Here is an excerpt from it:
Spending Wisely While Networking Smarter
Here are some other ways I prepare for events:
- Depending on the type of event, plan my attire to the event. Attire is very important when attending events. If it is a trade show and as a business coach my attire would be a business suit. At an after-hours function, you will find a variety of styles so normally what I was wearing during the day will fit the venue.
- Have an over-abundance of business cards. I cannot count the times I have met people that made excuses such as leaving them at home or ran out. Never let this be you.
- Bring marketing materials. Even at a black tie event I always have materials in the car in case I happen to see an old acquaintance who asks me for a brochure or card.
- Set goals. Perhaps my goal will be to connect with two new people at the event. Maybe it will be to meet the coordinator so I can volunteer to help or speak at their next function. Whatever the reasons, set a goal, make a plan, and take action.
- Follow up on the actions. After the event, make contact whether it be by emailing, writing a note card, making a phone call; whatever your choice do not let a week go by without follow up.
Alliance Advisors, Inc.
P.S. The full article is available for reading or publishing at Ezine Articles. Thanks for reading and feedback is always appreciated.