New To Me Tool for Online Success

Have you seen the latest tool all the online gurus are using? As I wrote in a separate entry, I am presently in an online intern program and have been shown ways to do presentations and videos with Camtasia Studio.

One of our projects was to record a video using word, or notepad, or a powerpoint presentation. The necessary equipment for this was the program you download and a microphone for recording your voice.

It was so easy. At this moment I am brainstorming ideas of ways to utilize this tool in my practice as a business coach. I believe there are so many possibilities for it.

In our intern project, I had to set up a video and download it to you tube. If you have an interest in checking it out here is a link to it



FYI--The name used in the video was a pen name chosen for my intern program. I'm not saying this is video is good but it was very enlightening. Again it helped me to become aware of the capabilities available to me at a minimal cost. If you are reading this entry and can think of some creative ways to utilize this tool in an offline environment, please comment. I will be working on a list of ways I believe this tool can benefit people offline and share with you once I get it completed.

Again, please leave your ideas or opinions on how this tool could be a benefit in an offline environment. I will be patiently waiting...

Carole DeJarnatt
Alliance Advisors, Inc.

Ten Different Ways to Use Video For Your Business

I am considering having a video business card made to promote on my website and also via my emails. I also am considering adding video to my website to encourage visitors to visit all the pages of the website by describing the content. The article below gives different ideas for use of video. Have you been creative in utilizing video for your own business promotion? If so, please share with the readers and myself.

Carole DeJarnatt
Alliance Advisors, Inc.

Ten Different Ways To Use Video For Your Business
By Paul Lyke

No medium is so versatile and interchangeable as video. With a single one time investment into the video production, you can have many different uses and delivery methods. See how a one time video investment pays for itself over and over again, with just these ten ways.

1. TV Commercials. Statistics show that 93% of all people in an area still watch some sort of network programming. Plus with accurate demographic statistics, many businesses owe their huge successes to running effective TV spots.

2. Web Video. Putting the same commercial spot or promotional video on your site is becoming quite popular, as it's easier for visitors to watch a video compared to sifting through mounds of tiny text.

3. Promotional DVD. These are great to offer your prospective customers to help them learn about your products or services, and will prove to them why they need to choose you over your competitors.

4. Business Card CDROMs. These are discs that are the size of business cards and usually have your actual business card printed on the front side of it. So everytime you pass out a business card to your contacts, they are presented with the opportunity to watch your promotional video, instead of just reading your motto on your business card.

5. Kiosks. Depending on the type of business you have, an interactive kiosk will give your current or prospective customers the opportunity to access only the information they need.

6. Virtual Salesmen. When selling products in a retail environment, a video will capture the shopper's attention and inform them about the benefits of products that normally may be difficult to understand by just looking at the box.

7. Trade Show Videos. Similar to the kiosk, a video display at trade shows will be more intriguing than a traditional banner display, and make your booth less intimidating than having salesmen waiting to pounce on them.

8. Product Catalog. If you have a customer by one of your products, then they should receive a DVD catalog of all your OTHER products for cross selling demonstrations.

9. Direct Mail. When sending out brochures, pamplets, or folders of company information, be sure to include a DVD or business card DVD as well. Again, people will always do what is easiest…and watching a video beats reading through pages and pages of information.

10. Podcasts / PDAs. Compress your video down to a podcast or pda format, and distribute online.

About the Author: Paul Lyke is the Managing Director of MidSouth Visual, Inc., a Nashville video production agency.

Source: www.isnare.com