I believe feedback is one of the best ways to learn, improve, and grow in your business. When working with clients I frequently ask them if they have ever done a customer satisfaction survey or asked for feedback from their customers. The majority of them tell me no. They had thought of it but just had not gotten around to it.
I am currently in the process of surveying a current client's customer database and am preparing the survey. I have written many surveys but had never thought of asking opinions on what should be on the survey. So today I want to learn from you. Would you put a comment on this post listing the most important question, in your opinion, that should be asked on a customer satisfaction survey?
I appreciate any and all comments that are made!